What Does a Wedding Planner Do? A Guide for New York Couples

When people ask what I do for work, and I say “wedding planner,” the most common response is, “Like the J.Lo movie?” I usually smile and say, “Sort of, but with more spreadsheets.” As a New York wedding planner, my role goes far beyond timelines and floor plans—it's about supporting couples through one of life’s biggest transitions.

Because wedding planning is not about clipboards and headsets, it’s about being a calm, steady hand through a significant life transition. It’s about trust, timing, and thoughtful guidance from start to finish.

And the more couples realize how complex weddings have become, the more they understand the value of having someone who knows what they’re doing beside them.

Wedding Planning Is Not One Size Fits All

Every couple is different. Every wedding is different. That’s why I take a personal approach as a wedding planner in New York, guiding each celebration with care and calm. Sometimes that means reviewing contracts and catching red flags. Sometimes it means sourcing umbrellas the morning of a ceremony. Always means showing up with care and consistency so you feel fully supported.

So… Do You Need a Wedding Planner?

It depends on how you want to feel while planning and on your wedding day.

If you want to enjoy your engagement, make clear decisions, and feel confident someone is managing the logistics, a planner might be the best gift you give yourself.

A past couple once said, “I don’t know whether to call Berenice a planner, a decorator, a vendor liaison, an artist, or a friend.” That’s exactly how I want my couples to feel.

Here’s What I Actually Do Behind the Scenes

  • Review vendor contracts and flag missing or unclear terms

  • Manage COIs and venue paperwork

  • Build out multi-day timelines and layouts

  • Handle communication with vendor teams

  • Coordinate deliveries and transportation

  • Track final payments and due dates

  • Keep everything and everyone on schedule

  • Solve problems quietly and quickly

But more than anything, I hold space for the emotional parts too—the family dynamics, the unexpected changes, the nerves that show up during the final countdown.

My Goal Is Always the Same
To keep you present and grounded so you can enjoy your celebration.

Let’s Get Started

If you’ve been wondering whether hiring a New York wedding planner is worth it, I hope this provides clarity. My approach is honest, calm, and organized, so you can focus on what really matters—getting married!

You can explore my wedding planning services here or schedule a free consultation anytime. I’d be honored to support you.

Schedule your complimentary consultation today.

More Resources to Help You Plan Your New York Wedding

When to Hire a New York Wedding Planner
How to Choose the Right Wedding Planner in New York
Questions to Ask a New York Wedding Planner Before You Book
How Much Does a Wedding Planner Cost in New York?

Previous
Previous

How I Curate Ideas for New York Weddings That Feel Personal

Next
Next

How to Write Wedding Thank You Cards: Wording Tips and Etiquette